Take time to familiarize yourself with our decoration processes, including silk screen printing, hot stamping, labeling, heat transfer printing, metalizing, UV coating, offset printing. read more
With decades of experience in the plastic packaging, Matsa Group specializes in the design, manufacturing, sale and service of cosmetic lotion pumps, fine mist sprayer, foam pumps, plastic cosmetic jars, bottles, tubes and other beauty packaging. read more
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Airless Pump Bottles
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Our design group can provide you with a design of your packaging and 3D rendering of injection molding & injection blow molding to give you an accurate representation of finished product. read more
2010 Beauty Packaging Identity Trends

Marketers follow and analyze trends in all touchpoints as part of their strategy work in order to determine how to best differentiate a brand. In the beauty industry, in particular, packaging plays a central role in the brand experience, and being aware of packaging identity trends can be a great indicator of industry trends as a whole. Packaging is often the first contact a consumer has with a brand, and can significantly influence purchase decisions.

Beauty Packaging Identity Trends

The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, it is vital to be aware of fads as part of the brand development process in order to stay current and differentiate a company in the marketplace. In analyzing trends in the beauty industry, packaging is a great place to start because even smaller companies will often invest heavily in their product packaging when compared to other aspects of a brand campaign. Packaging is typically the first brand touch point a consumer interacts with, and can often influence the purchase decision.

Packaging Material Trends 2010

Any discussion of materials trends is ultimately part of the larger goal: brand building through innovative packaging solutions. Materials, processes, knowledge of end-user needs and ergonomics are all part of the equation. Today, consumers around the world look for an overall "better" packaging experience, in terms of function and aesthetics. There is a worldwide move towards premiumization of packaging. Every year, the bar is set higher. It becomes increasingly critical for brand owners facing important global launches to collaborate with innovative, single-source suppliers that can help shorten supply chains, provide international launch support and help build brand equity.

Natural Product Packaging

In today's crowded marketplace, it is extremely difficult for a cosmetic product to stand out among the many others on the shelf. The current rise in popularity of natural products makes today the perfect time to introduce a whole new experience to beauty product packaging. It is imperative that companies place emphasis on packaging for subtle yet strong brand execution, and in so doing, communicate a contemporary philosophy while ensuring their distinct place in the natural cosmetics market.

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